About The Kemet Collection

Kemet directly translates as “black land”,and “kem” meaning “black” in AncientEgyptian. The name is derived fromthe colour of the rich, fertile, black soilsurrounding the Nile. Darkness is often associated with thenight and endings. It is rarely associatedwith new life and regeneration. What ifwe could embrace the ecological wisdomof soil, one of the most adaptive andintelligent living systems on earth?Decaying organic matter becomes thefertile bedrock of dark-brown, nutrient-rich soil in which life flourishes. Whatif we could observe loss, upheaval anddecomposition in our lives, not assomething to fear, but as a naturalprocess of rejuvenation and rebirth;regenerative forces creating fertile ground for new seeds to sprout. PICHULIK ́s Kemet Collection is a votivefor new beginnings. It asks the question:What in our lives must be ploughed tonourish new growth? What intention willgrow new roots? How do we care for andnurture ourselves when our hopes anddreams are in gestation?The palette is terrestrial. Dark, earthytones of black, brown and rust-red arecontrasted with the freshness of jadegreen and sky blue. Gemstones of jasper,jade and pearl embellish bold sculpturalsilhouettes. Repetitive, rhythmic patternsmimic the fecundity of nature, exemplifiedby the Inanna Choker.Ancient Fertility symbols of flowers, fruitsand shells are our hieroglyphs. The pearldaisy motif in the Freya earrings; thepomegranate shape of the Granada

About The Brand

PICHULIK is an ethical jewellery and accessories atelier based in Cape Town, South Africa. Rooted in Africa, and inspired by ancient traditions, mythology and cultures around the world, PICHULIK uses the language of African artistry and ornamentation to create sculptural accessories that celebrate empowering feminine narratives. Each piece is a talisman, handcrafted from repurposed rope, and combined with cast-brass elements, precious stones and unexpected organic materials, to create distinctive, sculptural forms. PICHULIK accessories tell the stories of lineages of powerful women across continents, and centuries and we use these narratives to build a history that is ours – where a woman, in all shapes, colours, sizes and beliefs, is the lead protagonist in the tale. PICHULIK is growing a conscious and kind African women economy: Employing women, outsourcing to women, developing women. Each PICHULIK piece is intentionally designed, and consciously sourced and crafted.